SFMOMA Style Guide

I created an interactive PDF of what I would imagine the Style Guide, or “Brand Guide”, to look like for the SF MOMA, whose updated branding inspires me. It exists online with Adobe’s ‘publish online’ feature so you can experience the clickable table of contents and larger view.

I used their new logo for inspiration. It’s very bold, bright, dynamic and simple, so I kept the layouts simple, and used their bold red throughout. I took their pattern, rotated it 90 degrees and used it to frame a clickable table of contents throughout the guide for ease.